eSocial Reports

Welcome to eSocial Reports, our daily roundup of social and digital news, marketing, and artificial intelligence.

5 things 5G should make you think about

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Source: Shelly Palmer

Known simply as 5G, the next-generation wireless network has been touted as “world-changing” and a quantum leap in the evolution of communication. There’s a good reason: it will be. If you’re wondering how and why, here are 5 things 5G should make you think about.

1. Fixed Wireless, No Cables

Imagine hooking up a huge, paper-thin, 5G-compatible flat screen and just plugging in the power cable. No other cables required. You won’t need a cable box; you’ll just login to your various video accounts and start watching video.

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3 Social Media Marketing Tactics Which Need to be Retired

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eSocial Reports search the internet for articles and information that is vital to your survival in an environment that is information overload. 

Source: By Kelly Shelton - Social Media Today

Social media is constantly evolving, so the life expectancy of any given social marketing strategy can be perilously short. Unfortunately, some tactics don’t seem to die when they should - instead, they stumble along like some sort of marketing zombie, totally unaware that they should be laying in a grave for good.

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Retailers Are Trying New Models

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Source-eMarketers

Traditional brands are no longer staying in their lanes

Omnichannel retailing means meeting shoppers' expectations in their channel of choice, digital or physical. But more retailers are breaking out of their molds and experimenting with new models, including using stores as pickup-only locations, online retailers embracing brick-and-mortar and traditional brands trying subscription commerce.

Here are three areas in which retailers are expanding the business models they were founded upon. 

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There are now more than 6 PR pros for every journalist

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Source: Muck Rack

It's not exactly breaking news to say the journalism industry -- and by extension media relations and PR -- are in a state of flux. However, new employment data from the US Department of Labor illustrates just how dramatically the media relations landscape has continued to shift.

As journalist Mike Rosenberg explained in a 2016 piece for Muck Rack, if you search terms like “journalism” or “reporter,” in a job search, you’re more likely to find a list of jobs that have virtually nothing to do with news or news production.

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Solopreneurs Swear By These Tech Tools To Streamline & Get More Done

Solopreneur

Source - Forbes

One of the toughest things about starting your own business is that period of time when it’s just you. You are the founder, the marketer, the publicist, the developer, the list goes on and on. And wearing that many hats becomes nearly impossible very quickly as your business grows. But with a growing headcount of 17.7 million independent workers, and a large percentage of them being solopreneurs, it’s clear that many are successfully making it happen.

I spoke to successful entrepreneurs to find out which technology tools, apps, and innovations help them do it all solo.

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Facebook bans an app once used by 4M people, suspends 200 more

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Source - Marketing Land

Facebook says it is notifying those who shared information with the myPersonality app, which was mostly active before 2012.

Facebook has banned another app on its platform since announcing in March it had banned Cambridge Analytica for misusing user data via the ThisIsYourDigitalLife app.

The myPersonality app banned by Facebook was active prior to 2012, according to the company, and was used by approximately 4 million people. This is the first app Facebook has banned since it started its app investigation following the Cambridge Analytica crisis.

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Jack Dorsey says he’s rethinking the core of how Twitter works

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Source - Washington Post - 

Twitter chief executive Jack Dorsey said he is rethinking core parts of the social media platform so that it doesn’t enable the spread of hate speech, harassment and false news, including conspiracy theories shared by prominent users like Alex Jones and Infowars.

In an interview with The Washington Post on Wednesday, Dorsey said he was experimenting with features that would promote alternative viewpoints in Twitter’s timeline to address misinformation and reduce “echo chambers.” He also expressed openness to labeling bots -- automated accounts that sometimes pose as human users -- and redesigning key elements of the social network, including the “like” button and the way Twitter displays users’ follower counts.

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How to stream music on a schedule with Alexa Routines

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Source CNET.Com

Once limited, Alexa Routines can now control your home and stream music on a schedule.

A few months ago, Amazon rolled out one of the larger feature updates for Alexaspeakers to date: Routines. This lets you automate lights and other connected devices on a schedule, or lump multiple commands into one. "Alexa, good night" could be programmed to turn off smart bulbs around the house, lock the door, set a specific temperature and more, for example. Routines further cement Alexa as the brains of the smart home.

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Facebook axes Russia-linked pages to stop election interference

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Source: BY LAURA HAUTALA - IAN SHERR - - CNET.Com

CEO Mark Zuckerberg says in a post that one Russian agency has "tried to manipulate people in the US, Europe, and Russia -- and we don't want them on Facebook anywhere in the world."

Mark Zuckerberg on Tuesday said Facebook will take down "more than 270 pages and accounts operated by a Russian organization called the Internet Research Agency."

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Media vs. Facebook: This time it's personal

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We at eSocial Reports are always looking for great articles that we can share with our readers.  Today, I am sharing an article by Scott Rosenberg - Axiom that Journalist and the media at large will find interesting.

Facebook and Google execs privately complain about the barrage of critical coverage they face, charging that media companies have a financial incentive to attack them and that media execs are settling scores. They're right.

Be smart: Outrage over Facebook's misuse of user data and failure to rein in election fraud is real. But the zeal that media outlets bring to their Facebook coverage is personal, too. It's turbocharged because journalists, individually and collectively, blame Facebook — along with other tech giants, like Google, and the internet itself — for seducing their readers, impoverishing their employers, and killing off their jobs.

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House and Senate put Zuckerberg on notice: ‘You are the right person to testify before Congress’

Facebook CEO Mark Zuckerberg has issued a formal response to the reports that Cambridge Analytica misused customer data collected from Facebook, and the platform is making some changes.
Source: Devin Coldewey - Techcrunch 

Facebook  CEO Mark Zuckerberg has been rather scarce lately, despite a host of woes besetting his company — but Wednesday he emerged from his cocoon to offer a limp apology, admit they had no control over data like that used by Cambridge Analytica, and that he “will happily” testify before Congress if he’s the right person to do so.

Well, Congress has taken him at his word. “You are the right person to testify before Congress,” wrote the leaders of the House Energy and Commerce Committee in a letter detailed early this morning. His capacity as CEO and “the employee who has been the leader of Facebook through all the key strategic decisions since its launch” make him the best person to testify.

Earlier this week Senators Klobuchar (D-MN) and Kennedy (R-LA) from the Senate Judiciary Committee specifically asked for Zuckerberg as well.

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SpaceX’s next Falcon 9 launch includes stage one of its satellite internet plan

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SpaceX is launching a Falcon 9 on February 17 (should the current target date stick) and the rocket is carrying a primary payload of a Spanish satellite for client Paz.

The secondary cargo on the launch is more interesting, however, since it’s two of SpaceX’s own satellites – demonstration satellites the company is putting into orbit to test its plan to offer satellite-based broadband internet communications services.

The rocket will include Microsat-2A and Microsat-2B (via TheNextWeb), small satellites with a planned useful lifetime of just 20 months. Both will contain Ku-band broadband transmitter radios, allowing them to test their ability to offer Earth-based connectivity from low-Earth orbit.

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WhatsApp has launched person-to-person payments into beta in India

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WhatsApp has begun testing a new payments feature in India that will allow people to send money to other WhatsApp users, excluding merchant accounts. The feature is currently in beta, according to sources familiar with the company’s plans, but hasn’t been publicly announced because it’s not widely available at this time.

The company has been  working on support for a payments feature for some time, which would take advantage of UPI (Unified Payments Interface) and include support by a number of Indian banks, including State Bank of India, ICICI Bank, HDFC Bank, and Axis Bank.

Beta testers have now found that this functionality is live, with a large list of supported banks displayed in the WhatsApp user interface.

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Trump team considers nationalizing 5G network

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Source: Axios.Com 

Trump national security officials are considering an unprecedented federal takeover of a portion of the nation’s mobile network to guard against China, according to sensitive documents obtained by Axios.

Why it matters: We’ve got our hands on a PowerPoint deck and a memo — both produced by a senior National Security Council official — which were presented recently to senior officials at other agencies in the Trump administration.

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Facebook admits that sometimes, social media is bad for democracy.

Democracy

The social network really, really wants to be a "source for democratic good." The trick will be making that happen.

Facebook suddenly can't stop thinking about what happens to democracy when social media gets involved.

The company acknowledged in three blog posts Monday that social media can be a simmering source of problems for democratic societies. It's an issue that Facebook's been grappling with since the controversies of the 2016 US presidential election.

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WhatsApp officially launches its app for businesses in select markets

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Source: Techcrunch

WhatsApp today officially launched its new WhatsApp Business app in select markets, including Indonesia, Italy, Mexico, the U.K. and the U.S., ahead of its planned worldwide rollout. The addition of business profiles and new messaging tools aimed at business customers is part of the company’s broader plan to generate revenue by charging larger enterprises for advanced tools to communicate with customers on the platform now used by over a billion people worldwide.

The WhatsApp Business app is the initial entry point in this market.

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Mark Zuckerberg is fighting to save Facebook

Mark-Zuckerberg

Source: Money

If there's one thing Mark Zuckerberg has consistently excelled at as Facebook's CEO, it's destroying his enemies.

When Google (GOOGL) launched Google Plus, a rival social network, Zuckerberg put Facebook(FB) in a state of "lockdown" and informed employees that "Carthage must be destroyed," according to one tell-all book from a former employee.

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UPS bets on blockchain as the future of the trillion-dollar shipping industry

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Source: techcrunch.com

The world is run by trade. Freight and logistics in the U.S. alone account for nearly $1.5 trillion annually (2015 data). As the world’s economies scale up, that number is only expected to increase as we become more dependent on the international supply chain for our goods and services.

The industry, however, is not prepared for growth, as it currently sits on top of a crumbling infrastructure prone to systematic inefficiencies and rampant fraud. Countless intermediaries rake in fees and drive up the price of shipping. The problem is that the complexity and opaqueness of the process make it difficult to put checks and balances in place.

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Google is rolling out a suite of tools to help news publishers drive more subscription revenue.

Google-News-Booster

 Source: Search Engine Land

Most online news publications are not able to support themselves with advertising these days. For this reason, among others, Google is yielding to publisher requests and replacing its much-debated “First Click Free” program with what it calls “Flexible Sampling.”

Content and news publishers will now control whether and how many articles they want to let searchers access before showing a paywall or subscription prompt. The company is also working on an array of other tools to help boost publisher subscriptions.

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How Marriott Plans To Use Amazon Alexa To Improve The In-Room Experience For Guests – GeoMarketing

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Source: By Lauryn Chamberlain - GeoMarketing

The hotel chain is exploring ways to improve customer service through voice — while working with Amazon to ensure absolute privacy.

Marriott is set to test out Amazon Alexa in a number of its hotel properties, Toni Stoeckl, global brand leader for lifestyle brands at Marriott, revealed in a panel at Advertising Week. The move is a bid to provide increased personalization and improved in room service for guests.

As voice-activated connected device usage has jumped 130 percent over the past year, brands have begun to explore how the technology can be used to drive engagement and improve customer service — and the hospitality industry is in many ways leading the charge.

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