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eSocial Reports

Welcome to eSocial Reports, our daily roundup of social and digital news, marketing, and artificial intelligence.

The Rise of Amazon Advertising

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Source: Business Insider

Amazon is increasingly ramping up on ad offerings across its ecosystem, in a mounting bid to lure ad dollars away from platforms like Google and Facebook, YouTube, traditional TV, and the connected-TV device maker Roku.

Amazon will continue to invest in expanding its ad business beyond display ads on its e-commerce platform and mobile shopping app, yielding both powerful opportunities for brands and rising threats to incumbents. Although Amazon ad revenue growth has decelerated in recent quarters, it could meaningfully resurge as Amazon develops new offerings around its owned-and-operated platforms and devices.

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How Marriott Plans To Use Amazon Alexa To Improve The In-Room Experience For Guests – GeoMarketing

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  • Source: By Lauryn Chamberlain - GeoMarketing

The hotel chain is exploring ways to improve customer service through voice — while working with Amazon to ensure absolute privacy.

Marriott is set to test out Amazon Alexa in a number of its hotel properties, Toni Stoeckl, global brand leader for lifestyle brands at Marriott, revealed in a panel at Advertising Week. The move is a bid to provide increased personalization and improved in room service for guests.

As voice-activated connected device usage has jumped 130 percent over the past year, brands have begun to explore how the technology can be used to drive engagement and improve customer service — and the hospitality industry is in many ways leading the charge.

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