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eSocial Reports

Welcome to eSocial Reports, our daily roundup of social and digital news, marketing, and artificial intelligence.

The Rise of Amazon Advertising

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Source: Business Insider

Amazon is increasingly ramping up on ad offerings across its ecosystem, in a mounting bid to lure ad dollars away from platforms like Google and Facebook, YouTube, traditional TV, and the connected-TV device maker Roku.

Amazon will continue to invest in expanding its ad business beyond display ads on its e-commerce platform and mobile shopping app, yielding both powerful opportunities for brands and rising threats to incumbents. Although Amazon ad revenue growth has decelerated in recent quarters, it could meaningfully resurge as Amazon develops new offerings around its owned-and-operated platforms and devices.

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Trump team considers nationalizing 5G network

5G-Access

Source: Axios.Com 

Trump national security officials are considering an unprecedented federal takeover of a portion of the nation’s mobile network to guard against China, according to sensitive documents obtained by Axios.

Why it matters: We’ve got our hands on a PowerPoint deck and a memo — both produced by a senior National Security Council official — which were presented recently to senior officials at other agencies in the Trump administration.

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How Marriott Plans To Use Amazon Alexa To Improve The In-Room Experience For Guests – GeoMarketing

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  • Source: By Lauryn Chamberlain - GeoMarketing

The hotel chain is exploring ways to improve customer service through voice — while working with Amazon to ensure absolute privacy.

Marriott is set to test out Amazon Alexa in a number of its hotel properties, Toni Stoeckl, global brand leader for lifestyle brands at Marriott, revealed in a panel at Advertising Week. The move is a bid to provide increased personalization and improved in room service for guests.

As voice-activated connected device usage has jumped 130 percent over the past year, brands have begun to explore how the technology can be used to drive engagement and improve customer service — and the hospitality industry is in many ways leading the charge.

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The U.S. Laptop Ban Is Winding Down — Skift Corporate Travel Innovation Report

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Source:  Skift Corporate Travel Innovation Report  - — Andrew Sheivachman, Senior Writer

Some good news for international business travelers: It looks like the initial laptop ban on flights from select Middle East and Africa airports to the U.S. is winding down.

Qatar Airways, Emirates, Turkish Airlines, and Etihad Airways have been let off the hookafter instituting new security screening procedures as dictated by the U.S. A handful of other airlines and airports remain affected, but many of those are working on solutions.

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