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eSocial Reports

Welcome to eSocial Reports, our daily roundup of social and digital news, marketing, and artificial intelligence.

The Rise of Amazon Advertising

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Source: Business Insider

Amazon is increasingly ramping up on ad offerings across its ecosystem, in a mounting bid to lure ad dollars away from platforms like Google and Facebook, YouTube, traditional TV, and the connected-TV device maker Roku.

Amazon will continue to invest in expanding its ad business beyond display ads on its e-commerce platform and mobile shopping app, yielding both powerful opportunities for brands and rising threats to incumbents. Although Amazon ad revenue growth has decelerated in recent quarters, it could meaningfully resurge as Amazon develops new offerings around its owned-and-operated platforms and devices.

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What Social Trends Are Marketers Paying Attention To?

social-video-marketing
Leading Social Media Trends that Will Have the Biggest Effect on Their 2018 Advertising and Marketing Strategy According to US Advertising and Marketing Executives (% of respondents)

Source: eMarketer - Rimma Kats

Many are looking at social messaging and video 

Social media is providing marketers with an ever-growing litany of media options beyond just display advertising. But which are the most important?

A new study from The Creative Group polled 400 US advertising and marketing executives, asking them which social media trends they expected to have the greatest effect on their advertising and marketing efforts in 2018.

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